Date and Time: March 20; 10 a.m. – 11 a.m.
Location: Online via Zoom
Intended Audience: Marketing and Communications Staff
While marketing traditionally hasn’t been an area of focus in the human services field, in 2025 it’s a function that is now being embraced more than ever. Because effective marketing of your agency actually does make a difference in the lives of people we serve. Shining a spotlight on your mission, sharing your work, and demonstrating your impact in the community opens doors for individuals, creates fundraising opportunities, and builds visibility for the workforce. The thing is, you don’t actually need a large marketing team to run impactful marketing strategies and campaigns.
Join Dan Esdale and Thomas Stirling, two accomplished human services marketing leaders, to explore how small marketing teams and non-marketers alike can drive staff recruitment, fundraising, and service delivery growth through storytelling, toolkits, and lead generation activities. This session offers practical tools – and yes, that includes generative AI – that will help you amplify your mission and grow your agency.
Presented by:
Dan Esdale is the Chief Marketing Officer at Incompass Human Services in Chelmsford, MA, where he oversees marketing, communications, and fundraising. With more than 20 years of marketing leadership experience across the public, private, and nonprofit sectors, he has overseen numerous strategic marketing initiatives from the rebrand of Incompass to the launch of the New England Human Services Collaborative. Dan previously served as the Chief Marketing Officer at Suffolk University and Director of Marketing at Harvard Kennedy School, and is currently the Chair of the Greater Lowell Chamber of Commerce.
Thomas Stirling is the Founder of an agency called Stirling Brandworks based in Winchester, MA and an accomplished marketing leader. He has worked with dozens of human services agency executives on a variety of marketing initiatives, ranging from branding to fundraising to website development. He also has experience managing global, national, and local brands across a wide range of industries. Thomas is dedicated to supporting nonprofit clients, serving on several local boards.
Cost:
Free for members
Confirmation Policy: We only send confirmations via email. Please email Nina Lamarre at nlamarre@providers.org if you do not receive a confirmation email.
Accommodation Policy: We will do our best to accommodate individuals needing services. Requests for accommodations need to be made at least 14 days prior to the scheduled webinar, workshop or training event. Please indicate the specific type of service being requested.
