Date and Time: September 19; 1 p.m. – 2 p.m.
Location: Online via Zoom
Business leaders in most industries find themselves putting out small fires throughout the company on a daily or weekly basis. At nonprofit human services organizations, where people in complex and challenging jobs are providing face-to-face support to people with significant needs, one misstep or mistake can turn into an organizational crisis. The actions of a single employee can draw unwanted and often unwarranted scrutiny to your agency. With the news media quick to publish a first version for readers online, it is important to understand how and when to respond to minimize the damage to your organization’s reputation, which can affect both contracting and fundraising. In this webinar, we will discuss how and when to respond to media during a crisis and why simply saying “no comment” can do more harm than good.
During this session, participants will:
– Learn what a crisis communications plan is and why it is important to have one in place.
– Learn how to assemble a crisis management team and how to mobilize it.
– Gain an appreciation for how the news media works and how to leverage that knowledge to better position your organization.
Presented by:
David Ball, President & Founder, Ball Consulting Group
