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May 3 seminar dives into ‘A Campaign for the Next Workforce’

The Providers' Council will host the luncheon seminar Messaging & Millennials: A Campaign for the Next Workforce on Wednesday, May 3rd from 11:30 a.m. to 2 p.m. at the Beechwood Hotel in Worcester.

The seminar will feature a team from the Argus communications firm, with whom the Providers' Council has been working to develop a marketing campaign to increase understanding of human services among millennials and encourage them to consider a career in the sector.

Argus staff will provide an overview of the development of the campaign, including the research, message development and creative executions. They will also share insights on what matters to millennials when it comes to their career, talk about the tools and messaging resources they have developed for the Council, as well as provide recommendations and lead a discussion on how to communicate effectively and consistently with this critical audience. There will also be time for questions.

The Providers' Council's Annual Business Meeting will precede the seminar, taking place from 10:30 a.m. to 11:30 a.m. Council members are invited to attend.

The seminar is open to members and non-members. Please register here by Wednesday, April 26th. Questions may be directed to Terry Wells at 617-428-3637 x110 or by email at twells@providers.org.