Marketing campaign boosting traffic on Jobs With Heart
The Providers’ Council’s marketing campaign targeting potential job seekers that launched in August has increased actions on the Jobs With Heart jobs board.
The campaign is one of several ways in which the Council is working to make more people aware of the many and varied career opportunities in the Massachusetts community-based human services sector. Members can post their open positions at JobsWithHeart.org for free.
Social media campaigns via Twitter and Facebook generated nearly 50,000 impressions combined over approximately four weeks, significantly boosting the page visits, job views and “Apply Now” clicks. Currently, the campaign is running on MBTA subway trains throughout the greater Boston area. The Council is currently exploring options for expanding the print campaign to central and western Mass. and is in the process of having materials translated into Spanish.
The campaign, designed by Emmy-winning communications firm Argus, was initially crafted to resonate with millennials, but the calls to action - Show Up, Speak Up, Rise Up – have shown to resonate across generations.
In addition to the marketing campaign, the Council is addressing the human service workforce crisis in Massachusetts by been forging and reinforcing ties with colleges and universities across the state to create a pipeline between human services employers and students; and has begun exploring ways to partner with the Executive Office of Labor and Workforce Development.
The Council has also filed several legislative solutions that would help organizations with employee retention and recruitment, including a bill that would require fair pay for comparable work, to bring salaries at community-based providers in line with those paid by the state for similar positions; and creation of a student loan repayment program.